I have a passion for this topic. I think the way you feel about food is very important. I am not going to buy something just because the packaging says it has some "magic" ingredient that it is supposed to "do". I can not believe how many people think I am buying products to make me healthier, when I'm not. I want to make people healthier, not just "eat healthy". I have to start out with a very simple question: What is the single most important ingredient in an overall health plan to include in my routine? The answer for most people is protein and healthy fats. I've read an article on the net and I couldn't believe it. It was a testimonial from a former health expert that claims "Protein is your keystone" - if you get enough protein, you will lose fat. This seems so obvious to me, so why would it be an issue? The reason I believe it is not. The reason is because fat does not make you fat. If you get enough of it, you can't be fat. The fat is a byproduct. If you are fat, you need to get rid of it. And there is a way to do this. You don't need a PhD.